The Minister of Trade Promote Beans and Chips RI to the US

Liputan6.com, Jakarta - The Ministry of Commerce (Trade) through the Trade Attaché Washington DC promoting food products and beverages (mamin) Indonesia to the United States.

Trade Attaché in Washington DC Reza Pahlavi said mamin seed and organic products are promoted through exhibitions Summer Fancy Food Show (SFFS) which took place on 26-28 June 2016 at the Javits Center, New York, United States (US).

"The Indonesian Pavilion get a lot of attention from visitors to the exhibition because the products displayed are diverse and superior quality. Visitor attraction to the featured products driven by the direct link between products with the farmers, "he said in a written statement in Jakarta, Wednesday (06/29/2016).

Reza explains, Indonesia showing products mamin tubers such as chips, snack food products, beans, various coconut derived products, beverage products of tea, ginger, and coffee, and spices main quality.

"The chain of production that takes into account the social balance is very concerned consumer market the State of Uncle Sam," said Reza.

Food and beverages are no longer only seen in the taste or the selling price. But the background of the products are produced ethically and responsibly increasingly become the values ​​of decency that accounted for buyers and consumers to buy and consume food.

"With the increasing trend in the US, then it should be a common concern of both government and business operators as this may be the trend of world food and beverage industry," he said.

Meanwhile, Head of Indonesian Trade Promotion Center (ITPC) Chicago Vitello added, Indonesia has millions variety of food and beverage products which can be categorized as specialty food.

Indonesia also has a very wide variety of mamin with cultural values ​​and local wisdom that can be a leading feature products mamin Indonesia, and Indonesian cuisine in general.

"The challenges that need to be managed ahead to further encourage interest in the world market against Indonesian products is to increase the capacity of the production process organically. With the capacity of the production process organically, more and more products mamin Indonesia high quality to be exported or used for domestic consumption," he said ,

He explained, the value of food retail sales in the US in 2015 to reach US $ 120 billion, and 15 per cent, or about US $ 18 billion of which are specialty products food.Produk which occupies the top level is a product of cheese, coffee, chocolate, frozen food fast , snack, condiment (marinades, dressings), snacks made of nuts, dried fruits, grains, and vegetables.

"It is expected that this exhibition can be one nation branding media once the media increased exports of food products and beverages Indonesia," said Vitello.

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